Congratulations on setting up your new WordPress blog!
I’m assuming you’re using WordPress for website (why else would you be reading this, LOL!), but if not never fear most of these tips will still apply to you!
Choose Your Theme
The first thing you want to do is choose your theme. Take a look at several themes, and make sure you find one that fits your needs. Think about the way you want your site to look, and check out the themes to see if they have specific functions you want (for example – a landing page layout, a customizable home page).
Remember you can always change your theme and you will with your new WordPress blog. If you can’t find the “perfect” one, find one that is close enough. You don’t want to delay the launch of your website or business because you can’t find your ideal theme!
Are you doing it yourself?
I recommend two parts for creating your best Website:
- Theme: GeneratePress – a well-coded theme that gives you lots of options. Upgrade to get the Pro Version & have a lot more options.
- Page Builder: I’m a fan of Elementor Lots of options, great to use for creating your sales pages, landing pages and any other custom page for your site without needing to understand coding.
A word on Gutenberg. If I was starting right now, I would purchase GeneratePress and get really familiar with Gutenberg the new WordPress content builder. You’ll probably find everything you need to get started.
- Understanding WordPress Themes – A Non-Technical Users Guide
- The Ultimate Resource Guide To Finding The Best Free & Premium Themes For Your WordPress Site
Next, you’re going to want to install important plugins. This could vary depending on your niche. You definitely want to have an anti-spam plugin. A contact form plugin is also a good choice. You can always install other plugins after you get started and see what you will need.
Here’s my list of a few of my favorites:
Imagify Image Optimizer – Dramatically reduce image file sizes without losing quality, make your website load faster, boost your SEO and save money on your bandwidth. Get it here.
Swift Performance Lite – I use to recommend WP Rocket, and it’s still a solid plugin but I discovered Swift Performance and I prefere the results I’m getting. You can purchase the pro version or get started with the lite version here.
You may notice that I don’t have any security plugins listed, my reasoning is it’s far more important to invest in a great web host that understands WordPress and makes security a priority. I’d also like to add that signing up for a Geek in Your Pocket will also provide you the support, maintenance and security to keep your website well protected.
You can find my preferred web hosts on my toolbox page here.
Create Your Basic Pages
The next thing on the to-do list is to create your basic pages for your new WordPress blog.
It’s important to have an About page, so people can learn who you are. It’s also important to have a Contact page so that people can get in touch with you. If you have a magazine style theme, set up a Blog page, so that people can read all of your posts, even if they are not featured on your home page.
Some other pages that are good to consider creating are:
- Work With Me
- any Landing Pages or Sales Pages that you need.
If you have been featured on other blogs or interviewed in an article or on a podcast, put the links to those items on your Press page.
Your Work With Me page can list your products or services, or provide instructions on how people can request a Discovery Call with you.
The Testimonials page is pretty self-explanatory, as that is where you can feature testimonials you receive from your clients. You can also create landing pages for people to sign up for your freebies, and sales pages, so that people can purchase your products and services.
Create Your Email List & Messages
Create your newsletter list and some messages to welcome your new subscribers.
Upload Your Freebie
You should create a freebie (an ebook, some templates or checklists, a video or audio) as a “thank you gift” to give to people when they sign up for your newsletter.
Upload your freebie using Google Drive, Dropbox or Amazon S3, or some other type of cloud service that will allow people to download the freebie.
Make sure you go back into your autoresponder messages and put the download link to your freebie in the first message, so people will be able to get their gift.
Create Your Opt-In Box
You will have to have a place where people can sign up for your newsletter list. Log in to the service you chose (SendFox, Mailerlite or ConvertKit) and create a form. You will get some code.
Copy the code and paste that into a Text Widget on your sidebar, as well as on any landing pages you created for your freebie. You just created your sign up box and people can now sign up for your newsletter and get your freebie!
If you don’t have any testimonials right now, start collecting them! Ask any current or past clients for a testimonial that you can use on your site. If you are just starting out and don’t have any clients yet, maybe you can do some work for a discounted price in exchange for a testimonial.
Set Up Social Media Profiles
If you haven’t done so already, set up your social media profiles. Be sure to place the links to your profiles on your website.
Start Promoting Now
It’s time to start promoting your website! Share the links to your main site, as well as any specific blog posts or pages. This may be hard for you, if you have a hard time talking about yourself. Remember, you have to promote your site! If people don’t know your website exists, they cannot visit it!
Create A Content Plan
Your Content Plan doesn’t have to be complex or time-consuming.
It can be a simple piece of notebook paper with a list of blog posts you plan on writing over the next few months.
You can make it fancier if you wish. The point is just to have an outline of what type of content you want to publish and when, so you know what you need to be working on.
If you’re struggling with figuring out what you should be sharing and how to create your content, check out my client Meera Kothand. She’s a start and what she does and she’ll give you much of what you need to get get started.
So there you have it, 10 things you can start doing right now with your WordPress now that you have it installed.