Learn How To Create A Web Traffic-Getting Machine
In Part One of the Web Traffic Blueprint article series, I explained that the key to creating an automated web traffic generation machine is to use an “expertly-configured” WordPress website.
I also explained, an expertly-configured WordPress web site is not the same thing as a professionally-configured WordPress web site. An expertly-configured WordPress web site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, content syndication and reporting.
(With an expertly-configured WordPress website or blog, all you have to do to automatically start driving traffic is add great content on a regular basis!)
Once your WordPress site has been fully set up and expertly-configured, all you need to do then to bring more traffic is add great content regularly.
As outlined in Part 1 of this article series, the components of the automated web traffic system are as follows:
Now I’m going to share the “Setup” phase of the blueprint. You will learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation System – Setup Phase
If You Have No Website
If you haven’t got a web presence yet, then it’s really quite simple … build a website with WordPress!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide loads of articles, tutorials and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress has become as a content publishing platform, see this article: Statistics About WordPress
After making the choice to build your web presence with WordPress, the next step is to decide which WordPress platform you will run your web presence on.
This step is important, because there are 2 types of WordPress platforms available …
WordPress Hosted Or WordPress Self-Hosted?
(WordPress.Org Or WordPress.com?)
WordPress offers users a “hosted” and a “self-hosted” option.
WordPress.org lets you download the full-featured WordPress application at no cost and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when WordPress.com hosts it for free.
If you plan to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Have An Existing Website
If you already have an existing site, first, check if it has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Blog And Free WordPress-Checking Tools
If your site was built with WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. I cover this step in more detail in another tutorial.
If your existing site is not a WordPress website, you have some choices to make.
Take a look at the simple diagram below …
(Use the above flowchart to help you decide where to set up a WordPress web site on your domain)
Basically, you have two choices:
- Replace your existing site with a WordPress website, or
- Keep your existing web site and add a WordPress-powered blog. This blog will then be expertly-configured and used to drive traffic to your main site.
If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing website using a closely-matching theme for WordPress.
To use WordPress as your main website, install the software in the “root” folder of your domain (i.e. https://www.mydomainname.com).
If you already have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory whatever you like).
If you already have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
I can help you wade through all the technical stuff that’s needed to create a rockin’ website that’s as unique as you are. Technical strategy that works for your unique situation. We can get started with just a conversation, so let’s chat, you can kick it off here.
Once you have set up your WordPress site, the next step is to configure it’s internal settings. This step is covered in the next article in the WordPress Traffic Blueprint series.
This is the end of Section Two
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