Regular care and maintenance of your website helps you to ensure that you stay relevant to your target audience and stand out in your market.
When you don’t look after your website or make regular updates you run the risk of losing potential customers to your competitors.
You may have heard the “if you build if, they will come” mantra before. It certainly has a place in history, but it does not transfer over well to the digital space.
Unfortunately, if you build a website and carry out no marketing activities at all, you will struggle to have visibility in your marketplace. This means that your local or national competitors will happily continue to take the valuable customers that you’re looking to bring to your business.
Don’t be left bailing water out of a boat when it comes to taking care of your website. Regular maintenance, updates and care will help it to perform at its best for years to come.
Your website is the best sales platform that you have available to you in your business. Even if you’re not selling products or services directly!
As the main hub of your business, your website educates and informs your prospective customers, helping them to trust you.
You can use many avenues for marketing your business, including trade shows, conferences, videos, farmer’s markets, print advertising and more. Yet, all of these methods will lead back to your website at least once during the buying process.
As your best sales platform, your website needs to speak directly to your audience. You know the problems that they have and the solution that your products or services provide.
Using conversational content is a great way of doing this, as it’s written in a way that makes the reader feel like they’re sat on the other side of your desk.
Are you making the most of your best sales platform right now?
Our Website Audits have been designed to help you with all of the above issues…and more!
As your best sales platform, your website will typically have an organic level of growth from the perspective of the content that you add to it. When you have new products or services to offer to the world, you’ll add content to support this. When you have news or updates, you can share blog posts. Your website grows with your business.
It’s important that your website is visible and accessible to your target audience. So if you target professionals who have an interest in science and high levels of disposable income, you need to have your website and brand in front of those people. If you’re not in front of them, where they use the Internet, you can’t position your products or services effectively.
Our Website Audit service helps you to identify problems with your website and fine tune your processes, keeping it working at an optimal level.
Our Website Audit will take a deep look at your website, the design, content, functionality, speed, security and more. Think of it like a health check for your website. You need to make sure that your website is healthy and in good order, so that it can be an effective selling tool for your business.
After completing our Website Audit, we’ll provide you with a PDF report of our findings and any action points that we recommend taking care of. As part of the service, you get 90 minutes of our time included, plus 30 days of our Geek In Your Pocket Website Care Package. We will use the time towards resolving any issues that we’ve found.
Ready to get started? You can click the button below to order our Website Audit service. You’ll be taken to our checkout to complete your purchase.
Our Website Audit is $495. Our Audit includes our time spent auditing your website and also 90 minutes of inclusive time assisting you with fixing any problems that we’ve found on your site.
After your order has been placed you’ll receive a welcome email and instructions on how to securely send your login details over to us.
The audit process typically takes around 3-5 working days after we receive your purchase and schedule you into our systems.
We look forward to helping you with your website
Our Website Audit looks at seven key areas of your website. You will receive a customized report with action points to let you know what needs resolving. Finally, we include 60 minutes of our time to help you with carrying out the recommended action points.
We’ll look at how your website has been designed and branded towards your intended target audience. An example of something that we look for here would be making sure your website resizes the content responsively to suit the size of the device on which it is being displayed.
One of the elements we look at here is making sure that you have a clear Call to Action (CTA) on each page of your website. It’s important to always have an intended action that you would like your visitor to take. This could be to book a call with your company, send in a quote request or to purchase a product / service through a checkout.
We’ll look at how visible your website currently is in the search engines for the type of searches that your target audience are performing. We’ll make a note of any competitors (locally or nationally) who are getting more visibility and attention than you. Just like you, we want your website to be more visible than your biggest competitors.
We’ll review the experience that a typical visitor has on your website. Is everything easy for them to use? Can they easily contact your business if they need more information on your products or services? Perhaps you’re doing something at the moment without realising that could negatively impact the browsing experience of a potential customer.
We’ll carry out a number of speed and performance tests on your website. If your website is taking more than 3 seconds to load, it would likely need some speed optimisation work. You only have 7 seconds to capture the attention of the average visitor, so you don’t want this time to be spent with them just waiting for your site to load.
We’ll check the security of your website and make sure that you have good protection in place to secure your data as well as the data belonging to your customers. Where there are any issues, we’ll make a note of these and provide recommendations for fixes. This is an important step as an insecure website is a ticking timebomb.
We’ll carry out a full review of your WordPress website, looking at how it has been put together, the plugins used and the active theme. We’ll specifically be looking for elements that are outdated or not maintained as these will present a security risk to your business. Any issues will be noted, along with their potential impact.
Once we have completed the Care Plan Audit we will create and send over a PDF report document, with included action points. This will let you know any items that need resolving on your website to improve the design, user experience, website performance, security and any errors that we’ve found.
We include 60 minutess of our time to assist you with resolving any action points that we’ve found as part of the Website Audit. If you need more time than we’ve included, we can assist with further action points at our standard hourly rate. We’ll tackle the most important issues first, as these are the ones that will be most critical for your business.
It’s important to keep your website updated and suitable for your target audience. This means having a clear goal with the content that you’re creating and ensuring that you clearly state your message to your visitors. Website security is also a major issue. If you’re not looking after your website, this presents a large security risk to your business.
We typically need around 3-5 working days to complete your Website Audit from the point of receiving your order. From time to time this may be a little longer, as it will depend on our current work schedule. Once the Website Audit is complete, we will send over our report and send over the details of the recommended next steps.
We’re able to assist with a number of website platforms. Our offer here is specifically tailored to WordPress websites. If you run a website on a different platform and would like our Website Audit service, please contact us and we can discuss this further with you.
We’re an established agency having first formed back in 2006. We have over a decade of experience with WordPress, web design and marketing. Our friendly team are well versed in carrying our audits on websites and ready to assist you.