Understanding Blogging Terminology
The blogging revolution has introduced a whole new set of blog terms, blog abbreviations and blogging acronyms to online users.
Even though WordPress has moved well beyond just being a “blogging” platform and is now the fastest growing Content Management System (CMS) platform for personal and business users worldwide, in many ways WordPress is still synonymous with blogging,
If you’re considering starting a blog, or you are a beginner WordPress user, therefore, it helps to understand some of the basic blogging definitions.
Some of the more common and useful blogging definitions to help you understand blargon terminology:
A blog is short for weblog, which, according to most definitions, is a simple online diary that allows you to publish, date and list your periodic thoughts, opinions and musings on a particular topic or idea, generally in reverse chronological order (i.e. whatever you publish last appears first). When you focus a blog towards business purposes (e.g. promoting your business, products or services), then you have a business blog, instead of a personal blog.
Blogging is the act of posting content on blogs. A blogger is someone who blogs and the Blogosphere represents the entire universe of blogs and the internet blogging community.
Most blogging activities are made possible via the use of a blogging platform, which is the software application used for blogging. Most blogging platforms are sophisticated Content Management Systems (CMS) that allow you to create and publish content without requiring you to have “web site skills” like knowing how to write or edit HTML (Hyper Text Markup Language – the language used to create web pages.).
Blogging platforms also generally give you the choice of setting up a blog on the software creator’s domain (e.g. mybusiness.wordpress.com), or hosting the blog on your own domain (this is the recommended option for businesses). Common blog publishing platforms include WordPress, Squarespace & Blogger.
For business blogging purposes, it is important to understand some of the main components of a blog, both internal and external.
Main Blog Components
Blog Index Page – The front page of your blog. With a blogging platform like WordPress and many others, you can either make your index page show the latest post, or you can specify a specific post or entry page as a “fixed page”, so that the same content appears every time someone visits your site.
Blog Header – The area at very top of your blog that displays on every page. Here you can add your blog title, a short description of what your blog is about, a background header image, etc …
Blog Footer – The area at very bottom of your blog, which is usually used to list site navigation links and a copyright statement.
Blog Sidebar – Depending on the theme of your blog, this refers to one or more vertical sections or columns that run along one or both sides of your blogs and contain information that appears on all pages.
Blog Post, Blog Entry – Each of the individual articles or pieces of content that make up your blog. A post or entry can be edited or deleted from your blog without affecting other posts or entries.
Blog Categories – Blogs allow you to organize your posts not just by date but also to group them by related topic or theme. This way your blog visitors can find all of your topic specific posts on themes like “Travel Accommodation” or “Product Reviews.”
Permalink – A link to a specific article in your blog. Permalinks can be modified to display the URL in different formats. This is useful for SEO (Search Engine Optimization), as permalinks can include keyword-rich category titles.
Blog Comments – Feedback or remarks left on a post from a reader or visitor to your blog. Comments often include a link back to the reader’s blog or Web site. You can block or moderate comments before allowing them to be published on your blog.
Captcha – An acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart”. Captchas are often distorted word and letter verification images that a visitor is required to type in to show they are human and not an automated bot. Captchas are useful for blocking automated spam comments.
Blog Dashboard – This is generally the first screen you see when you login to your blogging account. The Dashboard gives you access to all the settings, controls, tools and functions you need and also provides you with “at a glance” information about your blog (e.g. the number of posts in your blog, comments awaiting moderation, etc …).
Blogroll – A list of links to other recommended or useful blogs or sites. A blogroll is generally found on a blog sidebar and is similar to the links page on a Web site. The word “Blogroll” is often changed by bloggers to better descriptive titles like “Useful Links” or “Recommended Resources”.
Blog Archives – A collection of all your posts on one page. Archives allow users to quickly locate old blog entries and can be categorized by month, etc.
Tags – A labeling system that allows you to further categorize and group similar post topics on your blog by related keywords or keyword phrases. For example, this page may contain the following the tags (separated by commas): blogging terms, blog abbreviations, blogging acronyms, blogging glossary, blog terminology, business blog, blogging descriptions, blogging dictionary, blog terms, and so on … You can generally assign multiple tags to your blog posts (we recommend using between 5 and 20 tags to avoid “keyword stuffing”)
Tag Cloud – A block of text that displays a list of tags or keywords in a blog. Clicking on a tag cloud keyword usually brings up a page listing all blog entries related to that keyword or keyword phrase.
Blog Template – The collection of files containing coded instructions for a blog’s design, layout, appearance and functionality. A collection of blog templates creates a blog theme.
Plugins – Small files or scripts that greatly add improved or enhanced functionality and new features to your blog. There are thousands of WordPress plugins, for example, that can be freely downloaded and added to your blog to greatly improve your blog’s functionality, usage and interactivity.
Widget – Widgets are an easy way for bloggers to arrange and rearrange your blog sidebar items without touching a line of code. The WordPress blogging platform uses widgets.
Other Useful Blog Terms
Landing Page/Optin Page/Squeeze Page 5 Google Analytics Reports all Bloggers Should Watch- a single page on your blogs website that does one thing, get your visitor to sign up for your optin. An example is my .
Expandable post summaries – A feature that allows you to display an excerpt of a blog post (i.e. a teaser) on the index page of your blog that links visitors to another page containing the full post.
Incoming Links – Incoming links or backlinks are links from other blogs (or web sites) pointing back to your blog (or web site).
Ping – An acronym for Packet Internet Grouper. Pinging helps to notify other blog tracking tools about updates, changes and trackbacks on your blog. One of the major differences between blogs and web sites, is that a blog allows you to “ping” (i.e. automatically notify) search engines whenever you update your blog (called “Blog and Ping” or “Blogging and Pinging”), where most normal websites lack this function and require you to manually notify search engines that you have added new content to your site.
Trackback – Similar to a comment, a trackback (or pingback) is a snippet of referring feedback sent from one blog to another blog to notify that your article has been mentioned on another blog, or vice-versa (i.e. that you are referring to someone else’s post on your blog). In short, a trackback is a notification system in which a ping is sent to another blog to notify it that one of its articles appears on someone else’s blog. It is usually attached to the bottom of a post on another blog and also includes a link to the new post.
Comment or Trackback Spam – These are comments or trackbacks that are left on your blog for the purpose of creating inappropriate links to the commenter’s Web site or blog and increasing their number of backlinks.
BlogThis – This is a useful function that allows a blogger to automatically add or import an entry they are reading on another site or blog to their own blog.
FTP – An acronym for File Transfer Protocol. An FTP tool (also known as FTP client) allows you transfer files to and fro from your computer and web host server where your blog is located.
RSS – An acronym for Real Simple Syndication. Blogs automatically create RSS feeds for posts and comments that your blog visitors and readers can subscribe to. RSS feeds can be read through a newsreader.
Newsreader – A piece of software or web application that allows you to receive and read news feeds. Web-based services like Bloglines, Rojo, Newsgator, Kinja, etc … are News Aggregators (also called RSS readers, feed readers, feed aggregators or news readers) that display content from syndicated web content and web feeds. These can be configured online or downloaded on your desktop.
Farticles – A “Farticle” is a slang term for a fake news article. These are online articles that describe the benefits and features of a product using the format of an unbiased news story or article, but in essence, they are an “advertorial”, which is really just sales copy.
The above are just some of the main blogging terms you will need to become familiar with as a blog owner. If you are interested in expanding your blogging vocabulary beyond the above definitions, then search for terms like “blog glossary”, “blog definitions” or “blogging terminology”.
Alternatively, for a useful blogging resource containing definitions of terms related to “Blogging Forms” (e.g. Photoblogging, Podcasting, Autocasting, Blogcasting, Vlogging, Audioblogging, Moblogging, etc …), “Blogging Habits” (like metablogging, linkbaiting, blogstorming, blogvertising, blegging, blurking, blogroaching, multiblogging, etc …), “Blogger Types” (e.g. problogger, blognoscenti, blogerati, etc …), unusual blogging terms (e.g. blaudience, blogiverse, blogonomics, spomments, blammer and blogiday), and a range of links to other blogging tools, feed sources and services, go here: Blogging Terms Glossary
While this list isn’t exhaustive, it should give you a better understanding of some of the terms used when you start blogging.