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Do you plan to set up a web store?

The WordPress developer community not only makes great e-Commerce plugins available to WP users, but there are also lots of excellent themes for WordPress that you can use to easily set up and run your store online.

In this post, we’ll show you where to find some of the most professionally-designed and inexpensive themes to help you set up a WP-based online store.

Finding Beautiful WordPress Website Templates For e-Commerce

When looking for eCommerce WP themes here are a number of points you should keep in mind:


As well as finding a beautiful and versatile theme for your online store, you will want the web template to have a clean layout and be fairly easy to edit and customize, so it can be used for any type of shop you have in mind (e.g. clothing store, electronics store, products for the home, etc).

eCommerce Functionality

In many cases, much of the e-Commerce functionality in your web store will come from the WordPress plugins used to power your eCommerce store.

As you will see, however, a number of e-Commerce themes also have built-in functionality that can improve your site’s e-Commerce capabilities and help you provide a better user experience for your site visitors without requiring additional plugins.

This can include settings that allow you to easily control your store’s theme colors without modifying the underlying template code, toggle features on and off, reconfigure your store layout, manage advertising banners, search engine optimization for product categories, shortcodes and more.

Easy Cart Integration

Most professional eCommerce themes offer easy cart integration with various payment processing merchants and solutions, allowing you to accept various forms of payment online (e.g. credit cards, PayPal,, etc.) and begin processing orders online sooner.

Responsive Theme Design

A responsive theme enables websites to automatically reconfigure the layout to display smoothly over different monitor sizes and screen resolutions, as well as different platforms.

Theme Updates And Support

If you are planning to sell products or services online, there are many things that can go wrong with the eCommerce process itself. The last thing you want to experience when dealing with complaints from disappointed or even angry and abusive customers is to be using an outdated theme that is creating conflicts and you can’t get someone to get the support you need.

For this reason, we highly encourage you to carefully consider choosing themes that offer support and regular updates when looking for a template for your online shop. Often, you have a better chance of getting updates and support from premium theme developers, than by using a free website template.

With these points in mind, let’s now turn our attention to a number of website templates you can use to set up an online shop that will keep visitors buying products from your website:

Free WordPress Themes For e-Commerce

Virtue Free eCommerce Theme For WordPress


Virtue by Kadence Themes is extremely versatile. Even though there is a premium of the theme available that includes many additional premium features like sliders, lightboxes, built-in icons, Google fonts, SEO options, unlimited sidebars, color options, pre-made skins, custom post types and shortcodes, the free theme version is fully loaded with many premium options and is also easy to customize.

Virtue Free theme also features a clean modern design, is built with the latest web design technologies (html5 and css3) and uses a powerful responsive framework, making it a fully responsive and mobile friendly eCommerce theme.

Additionally, Virtue Free theme is WooCommerce-ready (see below) and comes with everything you need to build a great-looking store online.

Some of the features of this theme also include:

  • Portfolio posts and pages (use these to display your items). The versatile design of the Virtue theme is ideally-suited for any kind of e-Commerce business site, webstore, portfolio or personal site.
  • A powerful options panel where you can set things like your home layout, sliders, custom fonts, and customize the look of your site without requiring knowledge of technical stuff like CSS.
  • Translation-ready. The Virtue theme comes with built-in support for Italian, Russian and Spanish language files and can also be translated into any other language, allowing you to sell your products to a worldwide customer base.

For more information about this theme, go here: Virtue Free eCommerce Theme For WordPress


FabThemes Free e-Commerce Themes For WordPress

FabThemes Free eCommerce Themes For WordPress

Fabthemes makes available many elegant and premium quality WordPress themes for free.

Fabthemes are built with a built-in Options panel that lets you change and configure various theme options and settings. Also, theme footer files are not encrypted to help you feel confident about downloading and using safe theme files on your site.

As well as free WordPress themes that suit a wide range of applications, Fabthemes provides a category of themes suitable for setting up online stores.

For more information about the FabThemes range of e-Commerce free themes like “iShop“, “eBuy” and “Xenastore“, visit their site: FabThemes WordPress e-Commerce Themes

*** Themes Directory

A great place to find free themes for e-Commerce is the free directory of themes at

WP Free Theme Directory

You can browse a list of free e-Commerce themes for WordPress in the directory using the following methods:

An easier method to look for free e-Commerce themes for WordPress is to log into your WP dashboard and use the WordPress theme search feature in the Appearance > Themes screen … eCommerce Themes

Find free WP themes for e-Commerce here: Free Themes For e-Commerce

Now that you know where to find loads of great free themes for e-Commerce, let’s take a look at premium WordPress themes for e-Commerce.

Premium eCommerce Themes For WordPress

Below are some of the best places on the net where you can go to find excellent and professional themes for selling online with WordPress, as well as some great WordPress e-Commerce themes we recommend:

StoreFront WordPress eCommerce Themes

Storefront Themes design stunning themes you can use to set up professional e-Commerce stores …

StoreFront Themes

Click Here To View All StoreFront Themes …

StoreFront e-Commerce themes provide great support and feature responsive design …

StoreFront eCommerce WordPress Themes

The collection of responsive StoreFront eCommerce themes is also highly customizable, with beautiful product pages that have a unique look across different screen sizes …

StoreFront Themes For WordPress eCommerce

To browse all StoreFront themes go here: StoreFront eCommerce WordPress Themes


Elegant eCommerce Themes

Elegant Themes creates simple, beautiful and professional premium WordPress themes.

As stated on their website …

Our goal is to create the best WordPress Themes with a pixel-perfect eye for detail and a high standard for aesthetic excellence.

In general, all themes designed by Elegant Themes are built around paying great attention to detail and come with loads of powerful built-in features such as shortcodes, page templates and theme options that give users, including complete control over their sites, plus top-notch customer support from an experienced and dedicated team …

Elegant WP Themes

Click Here To Browse Elegant Themes …

Here are just a few of the beautiful WordPress themes for e-Commerce available at Elegant Themes:

eStore e-Commerce Theme

eStore WordPress Theme

eStore offers an elegant theme for setting up an online store. The theme is simple to configure and integrates easily with many popular and free e-Commerce plugins, like eShop and Simple PayPal Shopping cart, plus additional shopping carts.

In addition to being compatible with all major web browsers and providing localized support for easy translation, eStore comes in a range of unique colors …

eStore WordPress Theme

To learn more about this theme go here: eStore e-Commerce WordPress Theme

Boutique e-Commerce WordPress Theme

Boutique e-Commerce WordPress Theme

The Boutique e-Commerce Theme allows you to integrate with some of the most popular WordPress e-Commerce plugins available, allowing you to use your preferred solutions without any conflicts.

For more details about this theme visit this site: Boutique eCommerce WordPress Theme

Like every other Elegant theme in the Theme collection, both eStore and the Boutique theme shown above come with a built-in feature called “ePanel” that instantly displays inside your WordPress dashboard as soon as you activate the theme …

Elegant Themes For WordPress

The ePanel theme options panel lets you easily control your web site without editing web code. With ePanel you can toggle features on and off, adjust your layout, banner advertising management, search engine optimization for product names, categories and descriptions, shortcodes and more.

One of the other great benefits of choosing Elegant Themes apart from the beautiful themes they make available is that their business model is built around giving you complete access to all themes in their collection for one low yearly fee.

For more details go here: Elegant Themes For WordPress



WooThemes are one of the leading providers of eCommerce themes for WordPress.


WooThemes are especially designed to integrate with the WooCommerce plugin, giving WordPress users a fully functional e-Commerce solution. Over 300,000 websites use WooCommerce themes and plugins to sell products online and there are dozens of beautiful WooThemes WP themes you can choose to build your store online.

WooThemes eCommerce WordPress Themes

Click Here To Browse All WooCommerce Themes …


ThemeForest Themes For WordPress

Theme Forest is an online marketplace where you can find many professionally designed WordPress store templates and buy quality WordPress themes starting from as little as $5.

Below are just some of the many WordPress e-Commerce themes available at Theme Forest


Simplicity eCommerce WordPress Theme

Simplicity is a flexible and elegant e-Commerce web template for WordPress that offers responsive design, is ready for retina and supports e-Commerce plugins like WooCommerce and JigoShop.

To learn more about this theme go here: Simplicity e-Commerce WP Theme

VintageStyle e-Commerce WP Theme

VintageStyle WP Theme

VintageStyle eCommerce theme is a clean and elegant eCommerce web site template for WordPress designed for use in corporate websites and eCommerce ventures. This theme is suitable for small to large business setups, and online stores.

Supported with custom templates, widgets, short codes, and many other customization options, this theme suits a variety of business and e-Commerce projects.

To learn more about this theme go here: VintageStyle e-Commerce WP Theme

SmartShop e-Commerce WordPress Theme

ThemeForest WordPress Themes - SmartShop

SmartShop is a very clean and responsive theme for doing eCommerce with WordPress and shopping cart stores.

This theme is fully compatible with the WooCommerce System.

To learn more about this theme visit this site: SmartShop e-Commerce WP Theme


Mearishop - WordPress eCommerce Theme

MeariShop is a clean and flexible WordPress eCommerce theme that uses the functionality of WooCommerce plugins to create a versatile WordPress-powered webstore with unlimited layout options and unlimited skins.

MeariShop is powered by the advanced Hana Panel, which provides tons of options to help you manage and change any aspect of the theme – it is ideal for both beginners with no coding knowledge and web developers.

For more details about this theme visit this site: MeariShop

In addition to the themes shown above, you can browse hundreds of WordPress eCommerce themes listed on ThemeForest just by searching through the WordPress > eCommerce category …

ThemeForest Themes For WordPress eCommerce

Click Here To View All ThemeForest Themes …

As you can see, there is absolutely no reason at all why your WordPress-based webstore can’t provide you with the same power, functionality and ability to sell products online as more expensive e-Commerce platforms and look beautiful too!

We hope this article has provided you with some inspiration to sell online with WordPress.

Next: How To Find Great Premium And Free WordPress Themes For Your Business Site Or Blog

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